28 by Sam Wood is one of Australia's most popular all-in-one wellness apps, built around 28-minute workouts, meal planning, and mindset content. It has a large family-friendly following and does include a dedicated postnatal program developed with a women's-health physiotherapist. Easy Peasy is something quite different: a smaller, NZ-made app built specifically for postnatal mums, with every movement track reviewed by NZ-registered women's-health and pelvic-floor physiotherapists.
If you're choosing between the two, this comparison covers what matters most after birth: how each app approaches your pelvic floor, whether they have physio-backed content, how long sessions run, and what each one's relationship is with your body and the scale. We've also included a section on where 28 by Sam Wood genuinely wins, because an honest comparison serves you better than a one-sided one.
Pricing and features are accurate as of June 2026. Check each provider for current details.
Side-by-side comparison
| Feature | Easy Peasy | 28 by Sam Wood |
|---|---|---|
| Made for postpartum specifically | Yes (pregnancy through the fourth trimester and beyond) | Yes (dedicated postnatal program with low-impact workouts, postnatal Pilates and yoga) |
| Pregnancy-safe / prenatal | Yes | Partial (check current app for prenatal content) |
| C-section recovery support | Yes (gentle, postpartum-safe) | Yes (low-impact postnatal program is suitable for recovery; always check with your LMC first) |
| Pelvic floor & diastasis focus | Yes | Partial (postnatal program touches on pelvic floor; not the primary focus of the broader app) |
| Reviewed by women's-health physios | Yes (NZ-registered women's-health and pelvic-floor physiotherapists review every track) | Yes (postnatal program developed with physiotherapist Chloe Lorback, Masters in Women's Health) |
| Typical session length | ~15 min, often less | ~28 min typical |
| Equipment needed | None | Minimal (most programs are minimal-equipment) |
| Anti-scale / body-neutral | Yes (no weigh-ins, no before/after, no streaks, no bounce-back talk) | No (includes weight-loss framing and nutrition targets alongside fitness) |
| Daily check-in / mental wellbeing | Yes (daily voice check-in) | Mindset content included, but no dedicated daily check-in feature |
| Made in NZ / for NZ mums | Yes (made in Aotearoa, for NZ mums) | No (Australian app) |
| Price | Early access (pricing announced at launch) | From ~AUD $58.99/mo (annual plan unconfirmed; verify current price at 28bysamwood.com) |
| Free trial | At launch | Not confirmed (check current offer at 28bysamwood.com) |
Where Easy Peasy is different
Easy Peasy was built from the ground up for postnatal mums, not adapted from a general fitness platform. That distinction matters in ways you might not notice until you're actually using an app after birth.
Every track in Easy Peasy is reviewed by NZ-registered women's-health and pelvic-floor physiotherapists. That means the movements inside the app have been assessed specifically for early postpartum safety, not just general exercise safety. If you've had a C-section, diastasis recti, or pelvic floor weakness, the content has been built with you in mind.
Sessions run to around 15 minutes or less, which is a deliberate choice. A new mum with a baby, broken sleep, and an unpredictable day needs something she can actually complete. Sessions you can do during nap time, or while your baby plays on a mat next to you, have a much higher chance of becoming a real habit. 28 by Sam Wood's signature 28-minute format is great for someone past early recovery, but it can feel like a big ask in those first months.
Easy Peasy has no weigh-ins, no before/after photos, no streak pressure, and no bounce-back language. The daily voice check-in is also something you won't find in 28 by Sam Wood: it's a moment to check in with how you're actually feeling, not just how many reps you completed.
Finally, Easy Peasy is made in Aotearoa, by and for NZ mums. The idiom, the care team terminology (your LMC, your midwife), and the cultural context are all NZ-specific.
When 28 by Sam Wood is the better choice
28 by Sam Wood genuinely suits certain mums well, and it's worth being honest about that.
If you want a whole-family program that bundles workouts, meal plans, and mindset content in one place, 28 by Sam Wood is hard to beat at that. You and your partner can both use it, the nutrition side is integrated, and the app has a warmth to it that comes through in Sam Wood's delivery style. For mums who are past the early recovery window and want a structured, all-in-one approach to getting back into a healthy routine, it makes a lot of sense.
If you appreciate having a physio-reviewed postnatal program from a mainstream app, 28 by Sam Wood delivers that, with Chloe Lorback's co-design giving it more credibility than many competitors in the same space.
If the nutrition and mindset pieces matter as much to you as the movement, Easy Peasy focuses specifically on movement and daily wellbeing check-ins, whereas 28 by Sam Wood wraps all three together. For mums who want that broader package, it's genuinely a strong option.
Common questions
Does 28 by Sam Wood have a postnatal program?
Yes. 28 by Sam Wood includes a dedicated postnatal program with low-impact workouts, postnatal Pilates and yoga, developed with women's-health physiotherapist Chloe Lorback (Masters in Women's Health). It is one of the more carefully considered postnatal offerings among mainstream Australian fitness apps.
What is the main difference between Easy Peasy and 28 by Sam Wood?
Easy Peasy is built specifically for postnatal mums, with physio-reviewed content, sessions of around 15 minutes, no equipment, and a fully anti-scale philosophy. 28 by Sam Wood is a holistic generalist app covering fitness, nutrition and mindset for the whole family, with a broader audience and weight-loss framing. Easy Peasy is also made in Aotearoa, for NZ mums specifically.
Is Easy Peasy available now?
Easy Peasy is currently in early access and not yet publicly launched. You can join the waitlist to be among the first to access it when it opens. Pricing will be announced at launch.
Is 28 by Sam Wood suitable after a C-section?
28 by Sam Wood's postnatal program includes low-impact and Pilates-based content developed with a women's-health physiotherapist, which is a positive sign for C-section suitability. However, before starting any program after a C-section, always check with your midwife, GP, or LMC, as every birth and recovery is different. Easy Peasy is designed with C-section recovery in mind across all its content.
Ready to see what a postnatal app built specifically for NZ mums looks like? Join the Easy Peasy waitlist and be first to know when we open.
