KIC (Keep It Cleaner) is an Australian wellness app founded by Steph Claire Smith and Laura Henshaw with a clear anti-diet-culture position. It covers movement, mindset and nutrition, and it includes KICBump, a pre and postnatal program developed with women's-health physiotherapist Ash Mason. That physio backing makes it one of the more credible postnatal options among mainstream lifestyle apps.
Easy Peasy does things differently. It's a focused postnatal app, built in Aotearoa specifically for NZ mums, with every track reviewed by NZ-registered women's-health and pelvic-floor physiotherapists. Where KIC is a broad wellness platform with a postnatal module, Easy Peasy is a postnatal app first and only.
Pricing and features are accurate as of June 2026. Check each provider for current details.
Side-by-side comparison
| Feature | Easy Peasy | KIC |
|---|---|---|
| Made for postpartum specifically | Yes (pregnancy through the fourth trimester and beyond) | Yes (KICBump pre and postnatal program, physio-approved) |
| Pregnancy-safe / prenatal | Yes | Yes (KICBump covers prenatal and postnatal) |
| C-section recovery support | Yes (gentle, postpartum-safe) | Partial (check app for C-section specific content) |
| Pelvic floor & diastasis focus | Yes | Partial (physio-approved program includes some guidance; not the primary focus of KIC overall) |
| Reviewed by women's-health physios | Yes (NZ-registered women's-health and pelvic-floor physiotherapists review every track) | Yes (KICBump approved by women's-health physio Ash Mason) |
| Typical session length | ~15 min, often less | Varies (KICBump sessions vary; broader KIC workouts longer) |
| Equipment needed | None | Minimal, varies by program |
| Anti-scale / body-neutral | Yes (no weigh-ins, no before/after, no streaks, no bounce-back talk) | Partial (anti-diet-culture positioning, but includes nutrition tracking and broader wellness content) |
| Daily check-in / mental wellbeing | Yes (daily voice check-in) | Partial (mindset content included; no dedicated daily check-in) |
| Made in NZ / for NZ mums | Yes (made in Aotearoa, for NZ mums) | No (Australian app) |
| Price | Early access (pricing announced at launch) | ~AUD $30/mo (verify current price at kicwellness.com) |
| Free trial | At launch | 7 days |
Where Easy Peasy is different
Both Easy Peasy and KIC have physio input behind their postnatal content, which is more than can be said for most apps in this space. But the two apps are built around quite different ideas of what a postnatal mum needs.
Easy Peasy is a postnatal app through and through. Every track, from breathing work to gentle strength, has been reviewed by NZ-registered women's-health and pelvic-floor physiotherapists. The app doesn't expand into nutrition tracking, broader fitness programs, or general lifestyle content. That focus is intentional: the complexity of new parenthood is already enormous, and adding nutrition goals and mindset scores on top of movement can create pressure rather than relief.
Sessions in Easy Peasy run to around 15 minutes or less. That's not a limitation; it's the design. You shouldn't need to carve out an hour or plan around your baby's schedule for the app to work. If you have 10 minutes and a patch of floor, that's enough.
Easy Peasy's anti-scale stance is also more absolute. There are no weigh-ins, no before/after content, no streak counters, and no language about getting your body back. The daily voice check-in connects movement to how you're actually feeling that day, not to how many consecutive days you've shown up. And because Easy Peasy is made in Aotearoa, the context, the idiom, and the references to your care team (your midwife, your LMC) are all built for NZ mums.
When KIC is the better choice
KIC is worth considering if you want a broader wellness platform rather than a movement-only app. If you're thinking about how food, mindset and movement fit together after having a baby and you'd like one app to guide you across all three, KIC's integrated approach might suit you well.
KIC's community is another genuine strength. The app has a large, active user base in Australia (with many NZ users too), and the community aspect can be motivating if you're someone who benefits from shared accountability.
If you're past the very early postnatal period and looking for more general fitness content beyond postnatal-specific programming, KIC's broader library gives you more to grow into. The physio-backed KICBump program provides a solid postnatal foundation, and the wider app content is there when you're ready for something more varied.
Common questions
Does KIC have a postnatal program?
Yes. KIC includes KICBump, a pre and postnatal program developed with women's-health physiotherapist Ash Mason. It is one of the more credible postnatal offerings among mainstream lifestyle wellness apps.
How does Easy Peasy differ from KIC for postnatal mums?
Easy Peasy is focused solely on postnatal and pregnancy movement, with physio-reviewed content, short sessions, no equipment, and a fully anti-scale philosophy including a daily voice check-in. KIC is a broader wellness platform with a physio-approved postnatal program as one part of a larger app covering movement, nutrition and mindset. Easy Peasy is also made in Aotearoa for NZ mums specifically.
Is KIC anti-diet-culture?
KIC is positioned as anti-diet-culture and lifestyle-first. That said, it includes a nutrition component and broader wellness content. Easy Peasy takes a more focused stance with no weigh-ins, no before/after content, and no streak or bounce-back language anywhere in the app.
Is Easy Peasy available in New Zealand?
Yes. Easy Peasy is made in Aotearoa and built specifically for NZ mums. It's currently in early access. Join the waitlist to be among the first to access it at launch.
Want a postnatal app that's been built from scratch for NZ mums, not adapted from a broader wellness platform? Join the Easy Peasy waitlist and move at your own pace.
